The opening of Bugatti Shanghai marks a new era for the French brand in the Chinese market, featuring the first public appearance of the Bugatti Divo in the country.
For over a century, Bugatti has captivated collectors and enthusiasts worldwide with creations that combine art and engineering in an unparalleled way.
Now, the brand enters a new phase of its global journey with the inauguration of Bugatti Shanghai, the first dedicated showroom of the brand in mainland China — a milestone that strengthens the bond between the French manufacturer and one of the most influential markets in the luxury automotive sector.
Located in the heart of Shanghai, the new space was developed in partnership with the Kingsway Apex group, a long-standing Bugatti partner in China and Hong Kong.
Designed to reflect the brand’s demanding global standards, the showroom is more than just a sales point: it is an immersive destination where Bugatti’s historical legacy meets innovation and contemporary design, providing customers with a unique experience.
Debut of the Bugatti Divo in China
The grand opening was celebrated with an exclusive event attended by clients, guests, and media representatives, featuring a historic moment: the first public appearance of the Bugatti Divo on Chinese soil.
Produced in only 40 units worldwide, the hypercar represents the ultimate combination of performance, aesthetics, and rarity.
This occasion follows another important milestone for the brand in China — the debut of the Bugatti Tourbillon, unveiled earlier this year. During its time in Shanghai, the Divo also visited the Lingang Special Area, one of the city’s most dynamic innovation centers, reinforcing Bugatti’s image as a symbol of exclusivity and innovation.
Presence of Bugatti’s global leadership
The event was attended by key executives of the brand, including Mate Rimac, CEO of Bugatti Rimac, Hendrik Malinowski, Managing Director of Bugatti, and Kostas Psarris, Bugatti’s Regional Director for the Middle East and Asia.
In his speech, Hendrik Malinowski highlighted the significance of the expansion into the Chinese market:
“With the presentation of the Tourbillon in China earlier this year, we witnessed an incredible passion for Bugatti hypercars since the Veyron, which celebrates its 20th anniversary, and an exceptional appreciation for the art of engineering. Shanghai — a city where tradition and innovation converge — is the perfect location for our first brand showroom in mainland China. This new space was designed as a destination where customers can experience the unmatched experience that Bugatti offers worldwide.”
A fully luxurious environment
Following Bugatti’s design philosophy, the Shanghai showroom goes beyond car display by presenting a holistic luxury concept. During the inauguration, a special exhibition of the Bugatti Home collection, developed in partnership with Luxury Living, complemented the space.
Among the pieces displayed were the TYPE_3 sofa and the Voltaic Blue pouf, with designs that echo the exclusive lines and details of the brand’s cars, including the iconic “EB” logo in Bugatti Blue. Other highlights included the TYPE_14 carpet, inspired by the fluid curves of hypercars, and the TYPE_11 side table, incorporating the famous “C” curve characteristic of Bugatti’s design.
“This showroom is proof of our commitment to providing Chinese customers direct access to the full Bugatti experience,” emphasized Malinowski. “Every element was designed to reflect the same quality and attention to detail as our cars, from the initial consultation to the bespoke customization process.”
With the opening of Bugatti Shanghai, the brand strengthens its presence in the Asian market and begins a new phase of global growth — combining the prestige of its century-old heritage with the dynamism and sophistication of modern China.
Source and images: Bugatti. This content was created with the help of AI and reviewed by the editorial team.
